Yesterday's Performance

Yesterday's Performance

Yesterday's Performance is a daily snapshot of four key performance indicators from the previous day's sales.

Operators in the industry understand that ecommerce is a cyclical business. There are high seasons and low seasons but there is a weekly sales cycle as well. People shop online when they are in front computers, which tends to be during business hours on the weekdays. Sales volumes are high at the beginning of the work week and then tend to tail off through the weekend.

To truly understand how your business performed yesterday, you need to compare it to your average results for the same day of the week. Any Monday will look good compared against the Sunday before it. You need to know if Monday was a good Monday, not just a good day. That’s why MarginDriver compares your daily KPIs to the average results from the same day of the week from the previous four weeks.

The following example illustrates the method for calculating the comparison data set. This is the data set used to compare recent results in the Yesterday’s PerformanceLast Week’s Gross Profit Trend and Last Week’s Deficient Orders Trend on the MarginDriver dashboard.

    • Related Articles

    • Key Performance Indicators

      The Key Performance Indicators panel of the Dashboard displays results for a selection of the most critical MarginDriver KPIs. Company Net Income/Loss - a company's gross profit minus its expenses for a specified time period (this metric is only ...
    • Dashboard Deficient Orders

      The concept of the deficient order is central to MarginDriver’s mission of helping ecommerce sellers achieve their optimal price points and increase their gross profit margins and overall profitability. MarginDriver’s definition of deficient order is ...
    • Dashboard KPI Graph

      The Dashboard KPI Graph provides users with an extremely valuable tool - the ability to graph the history of any MarginDriver KPI for any sales channel(s) across any time period. A few quick selections will give users immediate feedback on where ...
    • Last Week's Gross Profit Trend

      Last Week's Gross Profit Trend is designed to provide the user with a snapshot of how well their business is performing versus the four (4) previous weeks. Like the Yesterday’s Performance section of the Dashboard, each day of the week's gross profit ...
    • Dashboard KPIs

      Average Order Value - The Total Revenue for all orders in a data set divided by the number of orders; the Order Summary page displays the Average Order Value for all orders in a given month up to and including each individual date Fees & Allowances ...