So Far Today Dashboard

So Far Today...

The So Far Today page is a dashboard specifically devoted to real-time reporting of today's financial performance.


MarginDriver retrieves order data from the user's order management system at least every hour and populates the So Far Today report with hourly results once it ensures that data is complete and verified. There is typically a two to three hours lag between the actual time and the availability of verified order data from earlier in the day. This means that if users check the So Far Today report at 3 p.m., they can expect to see results up until approximately 1 p.m.


This feature gives users a centralized and easily referenced location to monitor sales throughout the day. This is very useful tool for tracking the effectiveness of promotions or advertising campaigns or quickly identifying irregularities due to website accessibility issues, pricing errors or marketplace suspensions.


The Today's Peformance feature compares today's results thus far to the same Last 4 Weeks Same Day comparison set used in Yesterday's Performance feature. In the example above, today is a Thursday. The four KPI cards are measured in comparison to the average results from the last four Thursdays up to the same hour of the day.




The Sales Channel Performance feature uses the same comparison set but makes it easier to discern how each sales channel is performing in terms of Gross Profit, Total Revenue and Orders. Hovering over each vertical sales channel bar will display that channel's performance in comparison to the Last 4 Weeks Same Day benchmark.



The Hourly Performance feature provides a linear visualization of the progress of sales and financial performance in comparison to Yesterday and the Last 4 Weeks Same Day benchmark. Each channel can be isolated and evaluated in terms of Gross Profit, Total Revenue and Orders.




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