Average Order Value - The Total Revenue for all orders in a data set divided by the number of orders; the Order Summary page displays the Average Order Value for all orders in a given month up to and including each individual date
Company Net Income/Loss - appearing only on the Gross Profit Statement, this metric relies on date imported from the user's general ledger (Quickbooks Online or Xero)
Discounts - reductions in the retail sales price offered to the customer. In MarginDriver, this amount appears in it's own column but is not included in the revenue totals. The presence of the Discounts column allows users to understand the source of any fluctuations in product markup for orders of the same SKU(s).
Fees & Allowances
The sum of all fees incurred by the seller plus a user-defined amount to cover returns and credits.
Fees include marketplace fees, credit card processing fees and all other fees charged to the seller on a per-transaction basis.
Allowances are determined by each user in the MarginDriver Sales Channel Settings on per-channel basis. They are designed to cover additional costs incurred by the seller for returns, reshipments, customer credits and other losses. MarginDriver recommends building in an industry standard of 2-3% for allowances.
Fees & Allowances Ratio - the percentage of total revenue accounted for by the order's Fees & Allowances; = Fees & Allowances/Total Revenue
Distribution Center - The inventory source of the a SKU sold. This value is designated within the user's ChannelAdvisor account and passed to Margin Driver. It represents the warehouse or inventory supplier that the SKU was pulled from to fulfill the order.
Gross Profit - Profit earned by the seller on a transaction of set of transactions; Product Revenue plus Shipping Revenue less Product Cost, Shipping cost, and Fees & Allowances
Gross Profit Margin - The percentage of Total Revenue earned as Gross Profit; Gross Profit divided by Total Revenue
Gross Profit Margin Per Day - A running average of the percentage of Total Revenue earned as Gross Profit; the Order Summary page displays the average Gross Profit Margin per day for a given month up to and including each individual date
Gross Profit Per Day - A running average of the seller’s total Gross Profit per day; the Order Summary page displays the average daily Gross Profit for a given month up to and including each individual date
Gross Profit Per Order - A running average of the Gross Profit earned per individual order; the Order Summary page displays the average Gross Profit per order for a given month up to and including each individual date
Orders Refunded - the total number of orders that were refunded (in whole or in part) in the selected date range
Pre-Discount Product Markup - the Product Markup before the discount is deducted from the revenue
Product Revenue - Sales revenue derived from the sale of products only (excludes all other shipping and sales tax revenue)
Product Cost - The seller’s total cost of goods sold (COGS) for all units sold in an order
Product Markup - Product revenue divided by the product cost; equal to the multiple that the seller prices it’s products at over the its own cost
Refund Allowance (Included in Gross Profit) - running 30-day average of all refunds in the last month divided by the number of orders during that same time period
Ship Date Delay - The time lapsed between the date that an order is placed by the customer and the date that it is shipped by the seller
Shipping Cost - The charges incurred by the seller for shipping and delivery of the order to the customer
Shipping Cost Per Order - A running average of the charges incurred by the seller for shipping and delivery of orders; the Order Summary page displays the average shipping cost per order for a given month up to and including each individual date
Shipping Markup - Shipping revenue divided by the shipping cost; equal to the multiple that the seller charges the customer for shipping over the seller’s own shipping cost
Shipping Revenue - Sales revenue derived solely from charge to the customer for the shipping the product
Total Cost - The total of all costs incurred by the seller for a given transaction or set of transactions – includes product cost, shipping cost and any and all fees related specifically to the sale (including marketplace fees and credit card processing fees)
Total Refunds (Informational-Only) - the total $ of amount of all refunds issued by the seller in the selected time period
Total Revenue - The total revenue collected by the seller for an order – includes all product revenue, shipping revenue and/or sales tax revenue
Weight (oz) - The total shipping weight of a packaged order in ounces