Dashboard KPIs

Dashboard KPIs

Average Order ValueThe Total Revenue for all orders in a data set divided by the number of orders; the Order Summary page displays the Average Order Value for all orders in a given month up to and including each individual date


Fees & Allowances

The sum of all fees incurred by the seller plus a user-defined amount to cover returns and credits.

  1. Fees include marketplace fees, credit card processing fees and all other fees charged to the seller on a per-transaction basis. 
  2. Allowances are determined by each user in the MarginDriver Sales Channel Settings on per-channel basis. They are designed to cover additional costs incurred by the seller for returns, reshipments, customer credits and other losses. MarginDriver recommends building in an industry standard of 2-3% for allowances.

Distribution CenterThe inventory source of the a SKU sold. This value is designated within the user's ChannelAdvisor account and passed to Margin Driver. It represents the warehouse or inventory supplier that the SKU was pulled from to fulfill the order.


Gross ProfitProfit earned by the seller on a transaction of set of transactions; Product Revenue plus Shipping Revenue less Product Cost, Shipping cost, and Fees & Allowances


Gross Profit Per DayA running average of the seller’s total Gross Profit per day; the Order Summary page displays the average daily Gross Profit for a given month up to and including each individual date

 

Gross Profit Per OrderA running average of the Gross Profit earned per individual order; the Order Summary page displays the average Gross Profit per order for a given month up to and including each individual date


Gross Profit MarginThe percentage of Total Revenue earned as Gross Profit; Gross Profit divided by Total Revenue


Gross Profit Margin Per Day A running average of the percentage of Total Revenue earned as Gross Profit; the Order Summary page displays the average Gross Profit Margin per day for a given month up to and including each individual date


Product RevenueSales revenue derived from the sale of products only (excludes all other shipping and sales tax revenue)


Product CostThe seller’s total cost of goods sold (COGS) for all units sold in an order


Product MarkupProduct revenue divided by the product cost; equal to the multiple that the seller prices it’s products at over the its own cost


Shipping CostThe charges incurred by the seller for shipping and delivery of the order to the customer


Shipping Cost Per OrderA running average of the charges incurred by the seller for shipping and delivery of orders; the Order Summary page displays the average shipping cost per order for a given month up to and including each individual date


Shipping MarkupShipping revenue divided by the shipping cost; equal to the multiple that the seller charges the customer for shipping over the seller’s own shipping cost


Shipping RevenueSales revenue derived solely from charge to the customer for the shipping the product


Total CostThe total of all costs incurred by the seller for a given transaction or set of transactions – includes product cost, shipping cost and any and all fees related specifically to the sale (including marketplace fees and credit card processing fees)


Total RevenueThe total revenue collected by the seller for an order – includes all product revenue, shipping revenue and/or sales tax revenue


Weight (oz)The total shipping weight of a packaged order in ounces


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